Anthony Salcedo founded Athlon Rub in 2016, a company specializing in athletic pain management ointments. Motivated by his mother’s struggle with arthritis and the lack of effective over-the-counter topical medications, Anthony took it upon himself to create a solution. Drawing inspiration from a time-proven Thai formula traditionally used by Muay Thai athletes, he developed his own all natural formular for the perfect pain-relieving ointment.
To expand the market reach of his business and to improve operational efficiency, Anthony approached Branches for support in March 2022. His primary objective was to enhance his brand visibility, establish a stronger presence on social media platforms and manage growing supply chain issues. To achieve this, Anthony actively sought to increase his business knowledge and skills through his participation in a series of webinars and Business workshops facilitated by the Branches Micro Business Program and Incubator. These workshops covered essential aspects of marketing and social media fundamentals, business growth and supply chain strategies, accounting (including QuickBooks training), and networking.
Additionally, Anthony has embraced the opportunity for one-to-one business coaching sessions with Branches’ staff. These sessions have been instrumental in shaping Athlon Rub’s business strategy, and operational growth. With Branches’ guidance, Anthony has addressed SEO deficiencies in his product marketing, improved his revenue by engaging in a B2B marketing strategy and made targeted improvements in his advertising and promotions enabling him to attract a growing customer base in new and specific consumer niches.
Continuing his involvement in Branches’ Micro-Business program, Anthony is thrilled to witness the growth of his business. View his recently produced Athlon Rub’s inaugural commercial, which can be viewed here:
